Your Sales Process

Are the right sales conversations happening and moving forward?

Good opportunities can stall when follow-up is inconsistent, responses are slow or too much depends on one person

Not enough conversations start

Slow replies + missed follow-up

Promising conversations go quiet

Too much depends on one person

Keep the right conversations moving

Create more opportunities to talk

Two people collaborating over a tablet in front of a chalkboard covered with planning notes and diagrams.

AI Sales Agent

Meet your AI Sales Agent

A managed AI role built around one clear part of your sales process

✅ Built for a defined sales job

✅ Clear role and boundaries

✅ Uses approved information

✅ Human handover built in

Built for your sales process

People stay in control

Hire AI for a job, not because it is AI.

What sales job needs doing?

Start with the sales job that needs help. Then define the Agent’s role around it

The role depends on the problem

Social engagement → sales conversation

Your AI Sales Agent can help move appropriate interest from social engagement into a private sales conversation, understand what the person needs and progress or hand over the conversation when appropriate.

Selected outbound → qualified conversation

Your AI Sales Agent can support carefully selected, appropriate outreach, begin an approved conversation, understand whether there is genuine interest and stop or hand over when required.

Inbound enquiry → qualified next step

Your AI Sales Agent can follow up appropriately when a genuine sales conversation has gone quiet, find out whether the need still exists and either progress the conversation or stop when required.

Follow-up → re-engagement

Your AI Sales Agent can follow up appropriately when a genuine sales conversation has gone quiet, find out whether the need still exists and either progress the conversation or stop when required.

Suitable conversation → next approved sales step

Your AI Sales Agent can help move a suitable conversation towards an agreed next step, such as a consultation, appointment or another approved sales action.

Where payment or deposit progression is part of the role, the Agent can be configured to send an approved secure payment or deposit link at the right point in the conversation. Payment is completed through the business’s approved secure checkout or payment page.

Open notebook and cup of coffee on a wooden desk.

Built + Managed By Us

We build it. We manage it.

We have created an AI Sales Agent platform to design, build and manage your Agent around the sales job that needs doing

✅ Define the Agent’s role

✅ Knowledge + actions

✅ Boundaries + handover

✅ Manage performance

Your Agent. Our AI Sales Agent platform

Built around your sales process

Open notebook and cup of coffee on a wooden desk.

Human Judgement

People make the important decisions

Your AI Sales Agent works within agreed boundaries. When human judgement matters, the conversation moves to the right person

✅ Relationship judgement

✅ Negotiation + pricing

✅ Sensitive matters

✅ Commercial decisions

AI supports the conversation

People stay accountable

Focused Implementation

One new implementation at a time

We focus on one new AI Sales Agent implementation at a time, so the role can be properly defined, built, tested and placed into the sales process

✅ One new build at a time

✅ Focused role design

✅ Proper testing

✅ Supported go-live

Your implementation gets our focus

Finish one before starting the next

Founder Video

One sales challenge. One clear role. One new implementation at a time.

Hear why I built the AI Sales Agent around focus, clear responsibilities and human judgement.

Frequently asked questions

Quick answers about the AI Sales Agent, how it works, what we manage, human handover, implementation and pricing

1. What is an AI Sales Agent?

  • An AI Sales Agent is a managed AI role built around a clearly defined part of your sales process.

  • We start with the sales job that needs help, define what the Agent is responsible for, set its boundaries and decide when a person needs to take over.

  • It is not a generic chatbot or a piece of AI software for you to configure yourself.

2. What could an AI Sales Agent do?

  • Your AI Sales Agent is built around the sales job that needs doing.

  • Depending on the role, it may start selected outbound conversations, respond to inbound enquiries, answer approved questions, qualify opportunities, handle appropriate objections, follow up, book appointments, support an approved payment or deposit step, and hand the conversation to a person when human judgement is needed.

  • Where the role requires it, your Agent can also work with approved voice notes, images and documents.

  • We do not switch every capability on simply because it exists. We define the job first and use the capabilities that support your sales process.

3. Can it support both inbound and outbound sales?

  • Potentially.

  • An AI Sales Agent can be built around inbound sales, selected outbound conversations or an agreed combination, depending on the role, channel rules, permissions and verified setup.

  • The starting point is not whether you need an “inbound Agent” or an “outbound Agent”. We first look at where your sales process is slowing down or where appropriate conversations need to begin, then define the role around that problem.

4. Does an AI Sales Agent replace a salesperson?

  • No.

  • The Agent is designed to support a clearly defined part of the sales process.

  • People remain responsible for important relationship moments, judgement, negotiation, unusual pricing or scope, sensitive matters and significant commercial decisions.

  • AI supports the conversation. People stay accountable.

5. What does JamesPratt.com manage?

  • We manage the implementation around the job your Agent needs to do.

  • That includes defining the role, configuring the Agent, setting approved knowledge, establishing boundaries and human handover, testing the Agent, placing it into the agreed sales workflow and managing its performance.

  • Your AI Sales Agent runs on our managed platform. You are not being handed AI software and expected to work it out yourself.

6. How does human handover work?

  • Human handover is designed into the Agent’s role from the beginning.

  • We agree what the Agent can handle, what sits outside its authority and when the conversation should move to the right person.

  • That may include situations involving judgement, negotiation, unusual requests, sensitive information or decisions outside the Agent’s agreed role.

7. What information can the Agent use?

  • We agree the information your Agent is authorised to use.

  • That may include approved website content, service or product information, FAQs and other appropriate business knowledge relevant to the Agent’s role.

  • We start with appropriate, approved information rather than loading everything into the Agent simply because we can.

8. How is the Agent tested and managed?

  • We do not simply build your Agent, switch it on and walk away.

  • We can review how the Agent is performing, where conversations are getting stuck, whether handovers are happening properly, and whether approved information or role instructions need adjusting.

  • The platform can also suggest improvements from conversation patterns. Those changes are reviewed before they are applied.

  • The aim is managed performance and controlled improvement, not unsupervised AI changing itself.

9. What does one new implementation at a time mean?

  • We focus on one new AI Agent implementation at a time.

  • That allows us to properly understand the job, define the role, configure and test the Agent, and support its implementation before starting the next new build.

  • It does not mean we only have one client or one Agent operating. Existing client Agents can remain live and managed, and a client may have additional Agents over time.

  • We finish the implementation properly before starting the next one.

10. What does an AI Sales Agent cost?

  • There is no standard public price because every Agent begins with a different sales problem and role.

  • Pricing depends on factors such as the role, scope, channels, expected usage, implementation requirements and ongoing management.

  • We start by talking about your sales challenge. If an AI Sales Agent looks like a suitable fit, we can define the proposed role and scope before providing a commercial proposal.

11. How do you handle sensitive or confidential information?

  • If sensitive or confidential material needs to be discussed, we will agree a safe way to handle it first.

  • Please do not send sensitive documents through chat, email, forms or the booking system.

  • We do not need sensitive information simply to have an initial conversation about your sales challenge.

12. What channels can an AI Sales Agent work on?

  • The platform supports WhatsApp, Instagram, Facebook Messenger, Telegram, email, website chat and SMS.

  • We confirm the exact channels, account setup, permissions and live connection required for your Agent before go-live.

  • One Agent may be able to work across more than one connected channel, but we do not assume seamless continuity between channels without testing the actual setup.

13. Can the Agent support payment or deposits?

  • Potentially, where that is part of the agreed sales process.

  • The Agent can be configured to send an approved secure payment or deposit link at the appropriate point in the conversation.

  • Payment is completed through the approved payment or checkout system, rather than by entering card details directly into the chat.

  • If the Agent needs to confirm payment automatically or trigger another action afterwards, that may require a scoped integration with the relevant system.

14. Can it connect with our existing systems?

  • Potentially, yes.

  • Where the sales role needs information or actions from another business system, we can assess whether an appropriate integration can be configured.

  • Integrations are scoped and tested for the client's actual systems. We do not assume every system can or should be connected.

AI Sales Agent

Start with one sales challenge

We’ll look at the part of your sales process that needs help, define the role and decide whether an AI Sales Agent is the right fit

One clear sales challenge

One clearly defined role

Managed implementation

Human judgement built in

Start with the problem

Define the right role