About James

Working inside the change

I’m James Pratt, founder of JamesPratt.com. I work alongside organisations and people on both sides of an AI-changing world: helping organisations make AI useful around real mahi, and hosting The Village for people navigating change and working out what comes next.

That work draws on 25+ years across business, digital capability, community initiatives and practical implementation, alongside lived experience that shapes how I think about accessibility, participation and who gets included.

✅ Practical delivery experience

✅ Business, digital and community

✅ Accessibility and lived experience

People stay in control

Start with the mahi, not the tool

How I Work

Start with the mahi. Stay with the people.

I begin by understanding what is happening, who is affected, what matters, and what needs to be respected

Then I look for one useful next step, rather than starting with a tool or assuming the answer in advance

✅ Understand before acting

✅ Start small and practical

✅ Keep people in control

Relationships before transactions

Build what can be trusted

Credentials & Experience

Experience across business, digital and community

My background combines formal study with more than 25 years of practical work across business, public sector advisory, digital transformation, community initiatives and founder-led delivery

That mix shapes how I work: understand the context, work alongside people, start small and turn ideas into practical delivery

✅ Master’s degree

✅ Bachelor of Commerce

✅ 25+ years of delivery

Formal study

Real-world experience

Recommendations

People I have worked with

4,800+ followers on LinkedIn

Sharojit Sheel, LinkedIn recommendation for Dr James Pratt

“Working with James was great. He is friendly, professional, and understanding - a pleasure to work with.”

Sharojit Sheel, LinkedIn recommendation for Dr James Pratt

Sharojit Sheel

Alison Dalziel, LinkedIn recommendation for Dr James Pratt

“James assisted us to manage multiple labour market development projects and programmes. He delivered high quality work.”

Alison Dalziel, LinkedIn recommendation for Dr James Pratt

Alison Dalziel

Nahum Ben Binyamin, LinkedIn recommendation for Dr James Pratt

“James brings deep expertise and practical solutions. He’s a strong professional, detail-oriented, supportive, and excellent to work with."

Nahum Ben Binyamin, LinkedIn recommendation for Dr James Pratt

Nahum Ben Binyamin

Networks, affiliations & community roles

Connected through trusted networks

Where to next

Start with what you are working on

If you are trying to make AI genuinely useful inside your business or organisation, start with AI for organisations

If you are looking at your own situation and asking, “What can I do, and where do I start?” start with The Village for people