AI That Works for Your Business
Clarity on your AI opportunity. A practical roadmap to execute.
Kia ora, talofa lava, welcome.
AI has real potential to streamline your operations and free up your time. But without the right strategy, it becomes another distraction.
At JamesPratt.com, we help founders and small teams implement AI with confidence, across people, process, and technology - with a strong focus on Māori and Pacific entrepreneurs and values-led businesses globally. Built on the WHĀKĀ‑6 Framework™ (our indigenous business methodology), our approach is relationship-first, culturally grounded, and focused on practical outcomes.
Whether you're exploring AI for the first time or ready to scale a complete system, we'll help you move from confusion to clarity to execution.
Trusted by Māori & Pacific entrepreneurs, public sector leaders, & values-led founders worldwide.
Connect with Stratton | AI Business Development Partner
Ready to grow faster and smarter?
Get personalised business growth insights and tailored recommendations or explore our team of AI Experts for support across strategy, implementation, and growth.
Discover JamesPratt.com
AI Consulting Built on Indigenous Values
At JamesPratt.com, you get more than AI advice - you get a practical roadmap to real results.
We help founders and small teams implement AI with confidence, using the WHĀKĀ‑6 Framework™ (our indigenous business methodology). This means your AI strategy is relationship-first, culturally grounded, and focused on measurable outcomes - not hype.
Whether you're exploring AI for the first time or scaling a complete system, you'll find the strategies, tools, and expert guidance to move from confusion to clarity to execution.
What’s in it for you?
-
Clarity on your AI opportunity - Know what to implement first and what to avoid.
-
A practical roadmap - Step-by-step guidance aligned to your workflows, tools, and constraints.
Expert support - Guidance from someone with 20+ years in strategy and governance, and hands-on experience supporting 7,500+ entrepreneurs.
About Me
AI Strategy & Implementation for Entrepreneurs
I'm James Pratt, founder and AI consultant. For over 20 years, I've helped entrepreneurs and organisations implement change with confidence - from public sector digital transformation to building scalable business systems.
Today, my focus is AI: helping founders and small teams move from confusion to clarity to execution. I created the WHĀKĀ‑6 Framework™ (our indigenous business methodology) to ensure that AI implementation is relationship-first, culturally grounded, and focused on real outcomes - not hype.
As a Deaf/disabled entrepreneur, I bring lived experience in accessibility, equity, and inclusive design to everything I do. This shapes how I work with clients and the communities I serve.
My Expertise - Your Advantage
-
AI Strategy & Diagnostics - Clarity on your AI opportunity, prioritised roadmap, and ROI modelling aligned to your constraints.
-
Responsible AI Implementation - Practical workflows across marketing, operations, and customer support, with governance and data safety built in.
WHĀKĀ‑6 Framework™ - Indigenous-led methodology ensuring your AI strategy is relationship-first, culturally safe, and measurable.
What’s in it for you?
Partnering with me means you get a practical roadmap, clear priorities, and expert guidance - so you can implement AI with confidence and focus on what matters most.
Ready to get started?
My Services
AI Implementation Tailored to Your Business
Move from confusion to clarity to execution. Whether you're exploring AI for the first time or scaling a complete system, I offer practical, step-by-step guidance aligned to your workflows, constraints, and goals.
Every service is built on the WHĀKĀ‑6 Framework™ (our indigenous business methodology) - ensuring your AI strategy is relationship-first, culturally grounded, and focused on measurable outcomes.
Why Choose My Services?
-
Clarity First - You'll know exactly what to implement, in what order, and why. No hype, no overwhelm.
-
Practical Roadmap - Step-by-step guidance aligned to your workflows, tools, and budget - not generic templates.
Proven Results - My clients move from confusion to confidence, with clear priorities and measurable ROI.
Social Proof (Testimonial)
“James helped us identify which AI workflows would save us the most time and money. We went from scattered experiments to a clear 90-day plan." - Pacific Business Owner (NZ)
Ready to implement AI with confidence? Let's start with clarity.
My Approach
Culturally-Grounded AI Implementation
Work with a partner who understands that AI implementation isn't just about technology - it's about people, culture, and values.
My approach to AI is relationship-first and culturally grounded. Every strategy is designed to create meaningful, lasting change for you, your team, and your community - while delivering measurable business results.
The WHĀKĀ-6 Framework™
Rooted in over 1,000 years of Pacific and Māori wisdom and refined through decades of practical experience, the WHĀKĀ‑6 Framework™ is my proprietary methodology for culturally responsive business growth - including AI implementation.
As the original creator, I license the WHĀKĀ‑6 Framework™ to select partner organisations, including the WHĀKĀ‑6 Charitable Collective Trust. I also guide leaders one-on-one through its principles to ensure their AI strategy is relationship-first, culturally safe, and focused on real outcomes.
This signature framework blends indigenous principles with modern innovation to create AI strategies that resonate deeply - whether you're a Pacific, Māori, or global entrepreneur.
What Sets My Approach Apart?
-
Cultural Sensitivity - Every AI solution is grounded in respect, understanding, and genuine connection. Your strategy respects your community, your values, and your market.
-
Responsible AI - I prioritise governance, data safety, and ethical implementation - not just speed or hype.
Global Perspectives - I bring insights from diverse industries and cultures, designing AI strategies that help you thrive locally and globally.
When you partner with me, you're not just implementing AI. You're building systems that honour your values, empower your team, and create sustainable success for your organisation and community.
My Projects
AI-Powered Solutions & Community Impact
My projects showcase real-world AI implementations that drive measurable impact. From ManaProtect - an indigenous-led AI scam protection platform for Māori and Pacific communities - to the Digital Business Hub serving 7,600+ entrepreneurs, every initiative demonstrates how AI and cultural values create lasting change.
Why Explore My Projects?
-
Real AI Impact - See how AI solves real problems: community safety, language preservation, business automation, and sustainable growth.
Values-Driven Innovation - Discover projects that blend cutting-edge technology with indigenous principles, cultural safety, and genuine community benefit.
Featured Projects
ManaProtect™ - Indigenous-led AI scam protection for Māori and Pacific communities, combining real-time detection with cultural values and data sovereignty.
Digital Business Hub - AI-powered platform serving 7,600+ Pacific, Māori, and global entrepreneurs with tools, resources, and community support.
AI Experts Team - 13 specialised AI consultants delivering tailored strategies across marketing, sales, operations, and growth.
Social Proof (Testimonial)
“James helped us identify which AI workflows would save us the most time and money. We went from scattered experiments to a clear 90-day plan that actually worked." - Small Business Owner (NZ)
Ready to see how AI can work for your business or community? Let's explore what's possible.
The AI Ladder
Start Small. Prove Value. Scale What Works.
Not sure where to begin? The AI Ladder helps you choose the right next step - whether you want quick wins, a clear diagnostic, or done-for-you implementation.
Ladder
-
$9.99 - Save Time with AI (Quick Start Toolkit)
Practical workflows to reduce admin and build momentum. -
Free 15-minute strategy call - Quick clarity on fit and next steps. A short conversation to point you in the right direction.
-
$299 - AI Systems Consult (credited toward the Health Check). A focused implementation session to unblock progress.
-
$5,000 - AI Health Check (Governance-Grade Diagnostic + 90-Day Roadmap). The full diagnostic to prioritise AI, manage risk, and plan implementation.
$799 / $1,499 - Done-for-You Implementation. Build and deploy the workflows once the roadmap is clear.
Quick Access: Accelerate Your Growth
Premium templates, guides, and toolkits for every stage of business growth.
Digital Business Hub
Join a thriving global network for business growth, innovation & collaboration; connecting Pacific, Māori & global entrepreneurs.
- Free
Learn Gagana Samoa Micro Course Series
- Bundle
- 9 Products
- Free
The Ultimate Lead Generation Toolkit
- Bundle
- 3 Products
- $199.99
The Sales Funnel Mastery Bundle
- Bundle
- 6 Products
Ambassadors
Passionate about preserving Gagana Samoa and empowering Pacific entrepreneurs?
Become an Ambassador and help lead the movement for cultural revitalisation and business empowerment.
Consultations
Unlock actionable strategies and expert guidance with Dr James Pratt, tailored to drive remarkable success for your business.
Digital Selling
Empower your business with tools to easily create, launch, and sell your own digital products, bundles, courses, webinars, and consultations - everything you need to monetise your expertise and grow online.
Free Subscription
Monthly Newsletter
Stay ahead with insider insights, strategies, and exclusive offers, plus special discounts on digital products.
Free Access
Blog
Get exclusive tips, updates, and strategies tailored for entrepreneurs, solopreneurs, and business leaders.